http://www.frittshanna.com/news Fritts & Hanna Advertising Inc. - News http://www.frittshanna.com/news,50 Creating digital documents, images and communications is easier than ever. The hard part is accessing and sharing them in a way that takes full advantage of the economies gained from digital media. Companies waste millions of dollars each year in duplicated efforts and time searching for or recreating lost assets. Today, many businesses are turning to Digital Asset Management (DAM) to solve the problem. With DAM you can organize, access, distribute, and share libraries of images, videos, print ads, brochures, presentations and other electronic information over your network or around the world. For companies and organizations with multiple locations, DAM is ideal. With most DAM systems, access is controlled through a password-protected login and clearly defined groups and user permissions to manage and limit the types of assets available or viewable. As with any website or online application, organization and navigation structure are critical. If you are considering a DAM system you will want to make sure the system is configured and setup to facilitate your organizations workflow as well as includes a robust and customizable search feature. The return on investment can be seen in dramatically reduced time spent in retrieving commonly needed assets. Time saved can now be spent working on more important projects that actually improve your bottom line. The ability to efficiently repurpose content and materials for other projects speeds up development time and can lower overall production costs. In addition, a centralized marketing assets system promotes the consistent application of brand elements, images, messages, and collaboration within your organization. Regardless of the data, images or information you handle, Digital Asset Management can help you manage it easier and more efficiently. Fritts & Hanna 2008-01-16 http://www.frittshanna.com/news,51 Whether you are a manufacturer, distributor, wholesaler, or global buyer looking to compete on a entirely new scale, geography and vast distances can be challenging to overcome when trying to communicate and reach your potential customers. Most often it is not feasible to travel to see every potential customer due to time or the excessive cost it would take to achieve such a measure. The need for a cost-effective solution for communicating constantly changing information about your unique products, services, and technologies to both new and existing customers around the world now requires a virtual format. The solution, turn to an old medium revitalized into an electronic format. An electronic newsletter can provide the fuel to launch new products, relay vital information, case histories, and enable an online searchable archive of past and present articles that subscribers can request from a queried database. A virtual news and customer lead generator is not the only element that should be leverage for your marketing and sales strategies and initiatives, but a new alternative for a virtually endless distribution capacity. One of the benefits of an electronic newsletter is the ability for subscribers to customize the e-mails sent to them so they only get the information they want to receive. By offering this new format virtually it is now free from the constraints of a traditionally printed medium. No more minimum or maximum number of pages. No more expensive printing and postage. And since subscribers can opt out if they wish, no more wasted money sending information that's thrown away. In addition your company has a valuable subscriber list full of people who want your company's information. Industry research and analysis of news subscription sites reveals that on average, a visitor views a news site two to three times a month and spends at least five minutes per visit. Electronic formats continue to grow as a powerful communications and marketing tool for connecting and building customer profiles at a fraction of the cost of traditional print and mailing methods. Fritts & Hanna 2008-01-16 http://www.frittshanna.com/news,52 Today's customers are finicky, with constantly changing tastes, needs, shopping habits, and store favorites. The science behind retail design is always changing, evolving, innovating, and reinventing ideas to stay head of customer demand. To meet this demand, designers must take every opportunity to immerse and discover new trends in the retail space. This research allows each of us to put on a new hat and evaluate, interview, and observe customers to examine how they actually shop versus how they tell us they shop. Customer ethnography truly empowers and arms designers and merchandising teams with the right tools and knowledge to make the tough decisions. With a solid foundation built on research, a successful retail environment begins to take form through space planning and concept generation. By using CAD tools and a bird's eye view we are provided a unique perspective to explore operational efficiencies, department and product adjacencies, cross selling opportunities, and customer flow analysis, all of which can increase sales with the right mix. Truly innovative retail designs and messaging shine through when there are difficult obstacles, criteria, and guidelines. We all know that not every facility is the same size, gondolas the same height, products in same place, or customers identical. There is true art when applying methodologies of scaleable and adaptable design to accommodate virtually endless combinations. A designer must look at the potential possibilities with a focus on narrowing it down to a few solutions that adequately meet and provide the most engaging and consistent look for a brand across all points of customer interaction. Fritts & Hanna 2008-01-16