Advertising Agency Erie,Pa - Fritts & Hanna, Fritts and Hanna

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Branding

Building a

brand

is more than just a compelling logo, its how and what you want your target audience to feel, think, and believe about your com

pa

ny or organization. We use

brand

building, investigation, and ideation exercises to dig deep into a

brand

's message, image, and target audience. By focusing on creating differentiation through innovative techniques, ultimately an ownable and unique market

pos

ition is established. Creating a

brand

is just the start, it must be executed consistently, maintained constantly, and evaluated to compensate for market changes, customer behaviors and expectations, as well as competitive influences.

Welton Law

Fritts & Hanna

created a

brand

strategy

to break the traditional beliefs of what a law firm is, what it does, and how it is viewed by the community and the competition at large. Each message is simple and straightforward to ensure recognition, credibility, and top-of-mind awareness with key target audiences. The

brand

pillars: The Right Choice, Valuable Advice, and Personal Touch, serve as a guide to evaluate and create consistency with every message and image used to represent Welton Law.

Fusor Adhesives
Developed for Lord Corporation, the Fusor

brand

ing cam

pa

ign introduces a line of metal bonding adhesives into the Autobody Re

pa

ir Market. Capitalizing on acceptance already achieved at the OEM level the

brand

ing

strategy

included additional validation data through a rigorous crash-testing program. A yellow, black crash test theme, white

pa

per report and "Crash Proven" logo were developed supporting the

brand

strategy

. The results were immediate. In a market dominated by 3M along with several smaller players, Fusor's share of the market rose dramatically. In the three years after it's introduction, all major automotive adhesive manufacturers, including 3M, initiated and promoted crash-testing programs in response to the Fusor cam

pa

ign.

Chemlok Adhesives
Lord Corporation needed to reenergize and reinforce an industry leading product's long-standing reputation for high quality and durability. A new

brand

strategy

was developed that connected the Chemlok

brand

with key issues in the automotive, aeros

pa

ce and defense industries. A new product identity and

pos

itioning message "When it's Critical it's Chemlok" are used to support the

brand

by linking it to applications where reliability and quality are essential.

Agesti, Morton and Moore

Identity Work

point of sale systems,technology integration,retail,website design,application development,brand,business development,convenience store,corporate communications,digital assest,e-commerce,financial,government,interactive,merchand,packaging,pos,print media,production support,programming,retail sales,retail store design,retailing,search engine optimization,software,strategy,technology support,web consultant,web development,collateral,marketing optimization,online marketing,
722 Nevada Dr. | Erie, Pa 16505 | P. 814.459.2443 | F. 814.459.6862