News
Covering your assets in a digital world
Creating digital documents, images and communications is easier than ever. The hard
pa
rt is accessing and sharing them in a way that takes full advantage of the economies gained from digital media. Compa
nies waste millions of dollars each year in duplicated efforts and time searching for or recreating lost assets. Today, many businesses are turning to Digital Asset Management (DAM) to solve the problem. With DAM you can organize, access, distribute, and share libraries of images, videos, print ads, brochures, presentations and other electronic information over your network or around the world. For compa
nies and organizations with multiple locations, DAM is ideal. With most DAM systems, access is controlled through apa
ssword-protected login and clearly defined groups and user permissions to manage and limit the types of assets available or viewable. As with anyweb
site or online application, organization and navigation structure are critical. If you are considering a DAM system you will want to make sure the system is configured and setup to facilitate your organizations workflow as well as includes a robust and customizable search feature. The return on investment can be seen in dramatically reduced time spent in retrieving commonly needed assets. Time saved can now be spent working on more important projects that actually improve your bottom line. The ability to efficiently repurpos
e content and materials for other projects speeds up development time and can lower overall production costs. In addition, a centralizedmarketing
assets system promotes the consistent application ofbrand
elements, images, messages, and collaboration within your organization. Regardless of the data, images or information you handle, Digital Asset Management can help you manage it easier and more efficiently.
Competing In A Global Economy
Whether you are a manufacturer, distributor, wholesaler, or global buyer looking to compete on a entirely new scale, geography and vast distances can be challenging to overcome when trying to communicate and reach your potential customers. Most often it is not feasible to travel to see every potential customer due to time or the excessive cost it would take to achieve such a measure. The need for a cost-effective solution for communicating constantly changing information about your unique products, services, and technologies to both new and existing customers around the world now requires a virtual format. The solution, turn to an old medium revitalized into an electronic format. An electronic newsletter can provide the fuel to launch new products, relay vital information, case histories, and enable an online searchable archive of
pa
st and present articles that subscribers can request from a quErie
d database. A virtual news and customer lead generator is not the only element that should be leverage for yourmarketing
andsales
strategies and initiatives, but a new alternative for a virtually endless distribution capa
city. One of the benefits of an electronic newsletter is the ability for subscribers to customize the e-mails sent to them so they only get the information they want to receive. By offering this new format virtually it is now free from the constraints of a traditionally printed medium. No more minimum or maximum number ofpa
ges. No more expensive printing andpos
tage. And since subscribers can opt out if they wish, no more wasted money sending information that’s thrown away. In addition your compa
ny has a valuable subscriber list full of people who want your compa
ny’s information. Industry research and analysis of news subscription sites reveals that on average, a visitor views a news site two to three times a month and spends at least five minutes per visit. Electronic formats continue to grow as a powerful communications andmarketing
tool for connecting and building customer profiles at a fraction of the cost of traditional print and mailing methods.
Retail Methodologies
Today’s customers are finicky, with constantly changing tastes, needs, shopping habits, and store favorites. The science behind
retail
design
is always changing, evolving, innovating, and reinventing ideas to stay head of customer demand. To meet this demand,design
ers must take every opportunity to immerse and discover new trends in theretail
spa
ce. This research allows each of us to put on a new hat and evaluate, interview, and observe customers to examine how they actually shop versus how they tell us they shop. Customer ethnography truly empowers and armsdesign
ers andmerchand
ising teams with the right tools and knowledge to make the tough decisions. With a solid foundation built on research, a successfulretail
environment begins to take form through spa
ce planning and concept generation. By using CAD tools and a bird’s eye view we are provided a unique perspective to explore operational efficiencies, depa
rtment and product adjacencies, cross selling opportunities, and customer flow analysis, all of which can increasesales
with the right mix. Truly innovativeretail
design
s and messaging shine through when there are difficult obstacles, criteria, and guidelines. We all know that not every facility is the same size, gondolas the same height, products in same place, or customers identical. There is true art when applying methodologies of scaleable and adaptabledesign
to accommodate virtually endless combinations. Adesign
er must look at the potentialpos
sibilities with a focus on narrowing it down to a few solutions that adequately meet and provide the most engaging and consistent look for abrand
across all points of customer interaction.