Retail Design

This is a unique service that looks at how a

brand

can be visually interpreted and communicated through a three dimensional environment. Our broad exp

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nce and methodologies will be used to develop

design

strategies and solutions with a focus on how customers perceive, interact, navigate, learn, and explore within architectural and

retail

pa

ces.

Panasonic
The goal for this project was to transform a 10,000 square foot s

pa

ce into an exp

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nce that embodies, celebrates, and creates lifestyle presentations for all of

pa

nasonic's consumer products under a single roof. This project represented the challenge of creating

brand

ed architecture and a customer exp

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nce within a difficult and irregular footprint. Our

design

and s

pa

ce planning team looked to define the exp

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nce based on

pa

nasonic;s slogan "Ideas For Life". Thoughtful use of technology enabled focal presentations depict facets of people's lives and the products they use to remember, relax, live, and enjoy each day bringing the concept to life. Careful and insightful research pointed to a need for layering of products, large environmental graphics, and category adjacencies to build bundles of products that compliment each other. A key component to the store

design

was an important and theatrical tunnel exp

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nce to link both halves of the store together with exciting media, video, color, sound, and light which draws the customer through to both sides of the environment.

Elegance, by RAK Ceramics
RAK Ceramics is a global leader and manufacturer headquartered in the United Arab Emirates. They export a range of products including: ceramic flooring, sanitary ware, and porcelain tableware to more than 135 countries across 5 continents, which is a testimony to its excellent reputation in the ceramic industry. RAK Ceramics sells actively in the most competitive European countries as well as selling large quantities in the Far East, Australia, the United States, and Canada. RAK Ceramics asked

Fritts & Hanna

to develop a

brand

ed prototype concept and

design

for a showroom that will showcase their collection of fine porcelain tableware for the hotel and catering industry. Our 1,000 square foot showroom

design

brings to life a modern and high tech s

pa

ce to

merchand

ise key products and accom

pa

nying assorted

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tterns available. The materials and finishes throughout the store reflect a balance of warm and natural materials in combination with sleek glass and colorful accent lighting to pop the

merchand

ise from its surroundings. The RAK

brand

and the Elegance name are displayed tastefully and periodically to build

brand

awareness within its target audience.

Computer Depot
The Computer Depot is a regional value leader that sells name

brand

computers,

pa

rts, and accessory items at traffic driving prices. Their previous environment lacked an exp

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ntial or differentiated look to help ex

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nd and grow the Computer Depot

brand

. They asked

Fritts & Hanna

to create a compelling store concept that introduces

retail

merchand

ising strategies to an otherwise cluttered and chaotic store environment. It was important for the

brand

to create Archonic (architectural icon) elements with the s

pa

ce that could serve two pur

pos

es: natural breaks for product offerings and in store elements that could leverage similar materials, finishes, and messages to create ownable fixture

design

s and customer touch-points. By using simple and clean graphic communication with beautiful product

design

shots, descriptive

pos

itioning,

brand

identification, and product knowledge, we established an uncluttered and easy to navigate store exp

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nce. This new environment provides a nice balance of easy to access stock items that are ready to buy and a level of interactivity through hands-on product demos that had been previously lacking.

Zigbit Computer

722 Nevada Dr. | Erie, Pa 16505 | P. 814.459.2443 | F. 814.459.6862